Competitive advantage is achieved through Organisations succeeding in three domains finance, products or markets, and human capital
Worldwide economic cycles tend to create conditions in which obtaining sufficient financing is either equally easy or equally difficult for most organisations of the same size.
In today's global economy, all organizations can sell to the same markets (e.g. through the Internet), and product development cycles are such that differences in product innovation are much smaller than in years past (as evident in similarities in smartphones across carriers).
Thus, it is the third domain-building and maintaining a workforce skilled and capable and working in a way consistent with the brand and strategy -that offers the most sustainable advantage available to most organisations.
According to Michael Hammer, an organisation's only strategic advantage is its ability to organise itself. At the heart of an organisation's ability to organise itself is the ability to define what people need to do differently to align with a new strategy or approach. Strategic People Group specialises in helping you define what needs to be done differently to to achieve your strategy, and putting in place the approaches to align activity with where your organisation is heading and what it needs to achieve.
The work we do has its roots in positive psychology. The tools and techniques that have been developed from this research are simple to come to grips with and resonate strongly with managers and staff. Despite being simple, they are well researched and have substantial empirical backing showing impact on engagement, innovation, collaboration, happiness, resilience and individual wellbeing.
Put simply, our focus is on making things better. Whether it be with individuals or with organisations. Our approach to working with individuals and organisations has demonstrable and positive impacts on the way things work - making people more effective in their leadership and organisations more innovative, customer focused, safer and productive. We relish the opportunity to see people and organisations develop to their full potential.
Director | Registered Industrial & Organisational Psychologist
With over 25 years of experience in Human Resources and Industrial Psychology, Tara Longley is a Registered Industrial and Organisational Psychologist and one of the Directors of Strategic People Group.
Tara has extensive experience working with a wide range of organisations across both the public and private sectors, nationally and internationally. Her expertise lies in helping organisations enhance performance through evidence-based people practices and leadership development.
Areas of Expertise:
Tara holds a Master’s Degree and a Postgraduate Diploma in Industrial and Organisational Psychology from the University of Canterbury. She is a member of the New Zealand Association of Graduate Employers and of the Human Resources Institute of New Zealand.