Stories are powerful tools in communication, and adding an analogy can be a game-changer. “Life is like a box of chocolates.” “Like re-arranging the deck chairs on the Titanic.” “Like putting lipstick on a pig.” Analogy turns abstract into obvious. It gives shape to fuzzy concepts, making them feel familiar. It connects emotion to reason.… Continue reading Tapping Into the Incomparable Power of a Good Analogy